The Caveman Overshadowed
The GEICO Gecko is everywhere, and everyone knows him. As his popularity soars, so does The Caveman’s resentment. He's tired of hearing about the Gecko and would avoid him entirely if he could—but of course, he can't.
So when The Caveman tries to test his stand-up chops to jumpstart his comedy career, he's neither happy nor surprised when someone in the crowd abruptly brings up his past connection with GEICO.
Lights, Camera, GEICO!
The Caveman, even while trying to continue his sports analyst career, still can’t escape GEICO—not even on a highlight segment.
RESPONSIBILITIES: Art Direction, Concept Development
AGENCY: The Martin Agency